Q Using Objective 1 as your example (and if Objective 1 changed from the Objectives, Strategies, and Tactics Worksheet in Week 6, it is fine), determine the Evaluation points your student agency must include in your PR plan. Chapter 11 (Scott, 2021) describes the process of Evaluation and the elements your student agency should consider. As all Objectives must be specific and measurable (remember SMART from COMM 3210?), your Evaluation decisions must be able to measure them. Present this information as a memo to me (business writing format always in this class, not academic writing format). This memo only needs the development of one Objective. You'll repeat the process for every Objective for your final plan. NOTE: Prose counts. Adapted from The PR Campaigns Worktext (Scott, 2021), Worksheet 11A. Objective 1 Paste your student agency's Objective 1 here. Timeline Consider the Objective and what the measurable elements are. Then, look at the overall timeline for your student agency's PR plan. What specific dates during the actual timeline of the execution of the campaign must you evaluate this Objective? List and explain two specific dates. Evaluation Consider the Objective and what the measurable elements are. What do you need to evaluate to determine success or failure to meet the Objective? Explain your rationale. Example 1 Select one date from the Timeline section and one measurable element from the Evaluation section and write an Evaluation for the PR campaign. Make sure you write the Evaluation specifically for the Objective and specific to a plot of the overall timeline. Be considerate of major milestones or events of special significance, as an Evaluation often follows large-scale visible Tactics. Example 2 Select a different date from the Timeline section and a different measurable element from the Evaluation section and write another Evaluation for the PR campaign. Make sure you write the Evaluation specifically for the Objective and specific to a plot of the overall timeline. Be considerate of major milestones or events of special significance, as an Evaluation often follows large-scale visible Tactics. Rubric COMM 3260 SAT Rubric COMM 3260 SAT Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeFormat/Mechanics 4 to >3.2 pts Excellent • Typed • Uses memo format • Proper header block • Well-constructed sentences • No grammar or typing/spelling errors • Outstanding design/layout/neatness • Clear and consistent heading structure • Clear and consistent list design 3.2 to >2.8 pts Proficient • Typed • Uses memo format • Proper header block • Mostly well-constructed sentences • Relatively free of grammar and spelling/typing errors • Good design/layout/neatness • Good heading structure • Good list design 2.8 to >2.4 pts Basic • Typed • Shows some memo format • Partial header block • Some poorly constructed sentences • Some grammar and spelling/typing errors • Poor design/layout/neatness • Poor heading development and consistency • Poor attention to list design 2.4 to >0 pts Inadequate • Format errors or handwritten • No memo format • No header block • Numerous poorly constructed sentences • Multiple grammar and spelling/typing errors • Poor design/layout/neatness • Lack of consistent heading development • Lack of attention to list design 4 pts This criterion is linked to a Learning OutcomeStructure/Organization 4 to >3.2 pts Excellent • Well-organized • Clear background, planning, and recommendations • Ideas are developed in a logical way • Relevant and concisely written 3.2 to >2.8 pts Proficient • Well-organized • Clear background, planning, and recommendations • Ideas are developed • Some irrelevant or redundant information 2.8 to >2.4 pts Basic • Some problems with organization • Weak background, planning, and recommendations • Ideas are somewhat developed • Lacks precision 2.4 to >0 pts Inadequate • Problems with organization • Insufficient background, planning, and/or recommendations • Ideas are undeveloped 4 pts This criterion is linked to a Learning OutcomeApplication 4 to >3.2 pts Excellent • Evidence of reflection on and incorporation of concepts, models, tactics, and tools from class discussions/texts 3.2 to >2.8 pts Proficient • Evidence of concepts, models, tactics, and tools from class discussions/texts 2.8 to >2.4 pts Basic • Minimal evidence of concepts, models, tactics, and tools from class discussions/texts 2.4 to >0 pts Inadequate • No attempt to apply concepts, models, tactics, or tools from readings or class discussions 4 pts This criterion is linked to a Learning OutcomeCreativity 4 to >3.2 pts Excellent • A unique or creative approach is used • Ideas are original, interesting, and engaging 3.2 to >2.8 pts Proficient • A unique or creative approach is used • Ideas are original and interesting 2.8 to >2.4 pts Basic • Lack of uniqueness and creativity • Some ideas are original 2.4 to >0 pts Inadequate • No evidence of uniqueness or creativity • No original ideas 4 pts This criterion is linked to a Learning OutcomeCompleteness/Accuracy 4 to >3.2 pts Excellent • Follows all directions • Content beyond what was required • Specific information and examples used to support points 3.2 to >2.8 pts Proficient • Follows most directions • Did all required content • Accurately presented facts and concepts 2.8 to >2.4 pts Basic • Follows some directions • Did most of what was required • Accurately presented most facts and concepts 2.4 to >0 pts Inadequate • Does not follow directions • Did not fulfill requirements • Understanding of facts or concepts inconsistent or inaccurate 4 pts Total Points: 20 PreviousNext